This is our first SEO case study for a website offering services in Lancashire. It’s a perfect example for the power of local SEO. Our client owned a one year old domain with 50 pages of content. His hosting wasn’t reliable so we moved him to a more stable and fast provider and optimized his website for speed. After just a few hours of our work, his site was loading lightning fast which is incredibly important for your SEO results. If your website is loading dead slow then Google won’t want to promote it high in the search results. This is why it’s essential to always perform a site speed optimization which we always do for every single project we’re involved with. For SEO Lancashire visit Billy SEO.
The next step was structuring the website in a more logical way. The current interlinking was very chaotic and messy which has a negative impact on your rankings. Why? Because it confused Google. When you structure your website in a proper way and use interlinking to pass the relevancy between the related pages then Google gets a bigger overview of your site. On the other hand, when you completely neglect the importance of interlinking and using proper anchor text, then Google will end up not knowing what your website is all about. But even if in the past you fully ignored that aspect, there is no need to worry because we can help you fix that.